
Platforms have tried to justify their role as helpful traffic sources for publishers and taken aim at new European legislation for “charging for links”.
They are not only wrong on the facts, but misrepresent how the market has changed and why intervention is needed.
Take a look at the accounts of a UK newspaper and you will see that with very few exceptions ad sales on digital use are – 25 years after the first online newspapers – a fraction of overall revenue.
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